There have been numerous companies who have been manufacturing mobile suits, zoids and other mecha ever since the first giant robot animes are franchised (think Gundam). Figma embraced a totally different demographic though; most of their action figures are based on Bishoujo characters – young, beautiful females, although a couple of male figures were created as well.
The action figures are manufactured by Max Factory. This line of products is targeted towards the regular action-figure fan, girls who like collecting dolls and the not-so-regular fan that has a penchant for cute girls – even plastic ones. And Oh boy, Figma never fails in this department.
Not only do they make the prettiest 6-inch toys, they also make these characters as poseable as possible. So if you want your toy to look all kick-ass, get her in a fighting stance with feet up in the air for some signature kick and if you want her to go all sexy, you can get her to do the oops-my-skirt-it’s-too-windy pose. Figma action figures are made of flexible material so you can do that; you can even pose the hair.
Although the first Figma was released only on January 2008, it has received considerable success. As a matter of fact, three Figmas made it to the top ten hobby item list in Amazon Japan.