The Max Steel toys were inspired by a CGI animated series of the same name. A new wave of toys is released twice every year. It features the main character, Max Steel in different outfits and equipment including one or two of his enemies. Numerous other merchandises are included with the package including the backdrops that represent Max Steel’s adventures.
When the toy came out it differed from the character in the series. It had costumes and equipment similar to the action figure Big Jim. These costumes were never used in the series and can only be seen in the action figure. Soon enough the toys evolved to look more like the Max Steel in the series incorporating the costumes and equipment he uses in the show to the action figure.
Many lines have since spawned up from the Max Steel collection including the Urban Siege line, Endangered Species, World of Elements, Max Gear, Adrenalink line, Entroyed Line and Turbo Missions.
The vehicles included in the Max Steel collection include a jet, a boat and some sports car. Children and adult collectors are fans of the toys not just because they are fans of the show but because it is a really good toy in itself.